01The Challenge
PPC teams managing multiple ad accounts spend most of their time on watch-and-react work — checking spend pacing, catching underperforming campaigns, adjusting bids — none of which requires a human but all of which demands constant attention.
02The Solution
We built an if-then rule engine on top of live ad platform APIs so routine decisions execute automatically: pause a campaign when CPA exceeds threshold, scale budget when ROAS holds, fire an alert before daily spend blows out. AI-generated recommendations surface the higher-order decisions that still need a human. Each account gets a health score so agencies can triage 30 accounts in the time it used to take to review five.
03Key Features
Rule Engine
If-then automation across campaigns, ad groups, and keywords — triggered by thresholds, schedules, or performance events
Budget Guardrails
Hard limits and pacing controls that fire before an account overspends, not after
AI Account Audit
Connects to the ad platform API, scores account health, and generates a prioritized list of optimization actions
04Results
- Agencies manage significantly more accounts per analyst without adding headcount
- Budget guardrails with configurable bid floors, ceilings, and spend caps per account
- Automation rules execute in minutes, not the next morning when someone logs in
- AI recommendations prioritized by estimated impact, not just anomaly severity