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Marketing Tech

Draper

AI PPC Automation

Technology Stack
Next.jsTypeScriptOpenAIGoogle Ads APIMeta APIRedis

01The Challenge

Managing PPC campaigns across multiple platforms requires constant monitoring and manual optimization. Marketers spend 10+ hours weekly on repetitive tasks while risking budget overruns.

02The Solution

We built an AI system that monitors campaigns 24/7, executes automated optimizations, and protects budgets with intelligent guardrails. Multi-platform integration provides unified control across all major ad networks.

03Key Features

24/7 Monitoring

Real-time performance tracking with intelligent alerts

Automation Rules

Automated bid, budget, and campaign adjustments

Budget Protection

Guardrails prevent overspending automatically

Results

  • $2.4B+ ad spend managed
  • 10,847 active accounts
  • 38-55% ROAS improvement
  • 10+ hours saved weekly